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You SHOULD Be the Neighborhood Expert

Sep17
2010 Leave a Comment Written by Renee

Do you live in a neighborhood/apartment complex/house?

If so, you owe it to yourself to become the neighborhood expert. Having been a personal assistant to a top producing agent, I know that heavy neighborhood marketing can nearly carry your business. Dominate your neighborhood with these simple and low-cost ideas:

  • Grab your business cards & take a walk. Meet your neighbors. Be prepared to talk about what you do for a living and it can’t hurt to have some neighborhood info on the latest sales & prices.
  • Get virtually social. Build a Facebook page for your neighborhood. Invite your neighbors remember that walk I just mentioned? or send a postcard) to join the page and keep everyone up to date with neighborhood memories, photos, classifieds and more!
  • Send out a quarterly neighborhood market update (could also include this on your Facebook  page). Everyone wants to know what is happening to their neighborhood and home value—especially in this market.
  • Host a free Market Analysis day just for your neighborhood. Ask people to sign up for time slots. The fact that it is neighborhood-wide is less threatening and seems like a softer sell.
Posted in marketing - Tagged , , , , , , ,

A Day in the Life of a Virtual Assistant

Mar15
2010 Leave a Comment Written by Renee

A glimpse into our to-do list today.

  1. Prepare Broker Open email flyer
  2. Create Facebook fan page
  3. Print postcards
  4. Add brochures to website
  5. Client bi-weekly newsletter
  6. Complete a new listing’s marketing steps
  7. Begin work on a small business website

With what can we help YOU?

Posted in marketing - Tagged , ,

Listing Internet Marketing Update

Mar03
2010 Leave a Comment Written by Renee

Important notice!

Internet marketing is important for your listings. Over 80% of all home searches begin online. What is also very important is data integrity. Advertising a sold/withdrawn/expired listing as ‘for sale’ frustrates the consumer.

Our Internet Marketing program has changed in order to keep with data integrity and keep your costs down.

In the past, my|assistant would need to pull the list of properties we market and determine if it was still active because 99% of the time we are not alerted to status changes. We have been maintaining hundreds of dead listings which has allowed some active listings to fall through the crack.

In order to combat this gap, my|assistant has implemented the following change:
For $9 my|assistant will post your listing to 10 real estate classified sites, including Craigslist for 30 days. If, at the end of the 30 days, you would like us to renew your ad,  simply let us know and we will renew it at no charge.  If you don’t let us know, we will no longer be researching the status.

Our goal is always to further your marketing while maintaining the usefulness of internet marketing. Please let us know if you have any questions. Thank you.

Posted in Featured, My Assistant Updates

Photo Signatures in Gmail

Feb05
2010 2 Comments Written by Renee

This has to be the biggest complaint and hurdle I’ve heard from Gmail users – the inability to use photo signatures. So, many people continue to use Outlook. For many real estate agents, Outlook isn’t the most effective program since they usually have more than one computer and Outlook doesn’t sync itself (hint hint Microsoft).

Well, there is a solution – Wisestamp. Wisestamp is an extention/add-on for Google’s Chrome browser and Mozilla’s Firefox (as well as Thunderbird and Flock).

By the way, if you are still using Internet Explorer, I HIGHLY recommend you stop. Chrome is my preferred browser because of its great speed and infrequent crashes and freeze-ups.  However, the MLS still doesn’t support any other browser except IE so you’ll have to use it for that.

With Wisestamp, you install the extension, create your email signature and voila, you’re ready to go! Photo signatures in Gmail. Easy.

Posted in Cool websites, Software/Hardware - Tagged , , ,

My Assistant Virtual Assistants

Jan30
2010 Written by Renee

social-media-peopleReal Estate Marketing Mavens specializing in listing and agent marketing, websites and social networking (including blogs, design and implementation) Famous for our $10 Listing Marketing.

Posted in Headline

Untitled

Jan30
2010 Leave a Comment Written by Renee

Posted in Headline, marketing, social media - Tagged , , , , , , ,

Introducing Monthly Newsletters!

Jan05
2010 Leave a Comment Written by Renee

We know that you have been meaning to call or email your contact list, but
something keeps getting in the way.  You are busy.  Time is tight.  We understand.

Introducing Monthly Real Estate Newsletters!

Now, my| assistant will write and format a monthly real estate newsletter that YOU can send out to your contacts.  We will personalize the email with all of  your personal information, so all you have to do is forward the email to your contact list.  Actually, my| assistant can do that for you too!

Read January’s Newsletter Here
Newsletter

Prices:

Print Version only $20 (my| assistant can also print for an additional charge per page)

Email Version only $20

Email and Print Version (delivered in pdf format) $25

Email on your behalf to your contacts via Constant Contact add $5

Word or Publisher editable version $25

If you would like to order a newsletter, simply email us and we’ll get it started for you!

with my | assistant, it’s done!
www.myassistantcan.com

Renee Crabtree
renee@myassistantcan.com
574.855.1238

Jennifer Kukla
jennifer@myassistantcan.com
574.520.2022

Posted in Featured, marketing - Tagged , , , , , ,

Twitter. It’s Not Just a Fad.

Dec28
2009 1 Comment Written by Renee

Twitter. Deep down I bet you were just hoping Twitter would go away. Were you hoping it was just a fad? Many real estate agents – actually, I’d dare say most – shy away from Twitter because they feel

  1. It’s not a good business tool.
  2. It’s a waste of time.
  3. They don’t want to share your life with everyone.
  4. Their customers/clients aren’t on Twitter.

Are you sure? Are you really sure? You may want to reconsider.

Google is keenly aware of Twitter’s unique ability to search in real time and has begun indexing Twitter updates (tweets). I’ve had Twitter statuses pop in in my Google searches with an in-search window of scrolling twitter updates. Twitter provides results in real time – in seconds. Google indexing can take minutes to hours to days.

What does this mean to you? It means that you need to be on Twitter. If someone is searching for ‘real estate’ and Google is providing Twitter updates in page 1 of Google results, you’d better believe that those people talking about real estate on Twitter will get recognized faster than those who are not.

google real estate twitter

People are talking. Are you there to listen? Are you there to ‘be’ there? If not, you’re out.

Being on Twitter doesn’t have to be difficult or time-consuming.

  • You don’t have to follow all of those businesses and strangers that follow you on Twitter.
  • If you’re using Facebook you can link a Facebook page to Twitter so the updates are automatic.
  • You can make you Twitter updates feed Facebook.
  • There are plenty of services like www.socialoomph.com that allow you to schedule tweets so you can do them all at once and send them out periodically.
  • Use Tweetdeck to keep up with Twitter and group the people you follow so you don’t lose track (a must if you follow more than 100 people). Plus, you can update Facebook as well!

Need help getting started on Twitter or maintaining your Twitter account? Contact us today.

Posted in marketing, social media - Tagged , , , , ,

It’s Your Name, Your Brand. Monitor It.

Dec15
2009 Leave a Comment Written by Renee

branding_ironPeople talk. They talk about the good, the bad and the ugly and in today’s online world, they are talking online. Are they talking about you? How do you know?

Google Alerts are a great way to monitor your name, your brand, and your reputation. You enter in your name, your company name, or any other keywords you want to receive updates for and Google will let you know when it comes across any of those phrases on the web.

Some ideas on how to use Google Alerts:

  • Your name- see where you are appearing online and if your clients are talking about you.
  • Your company name – see what people are saying about your company.
  • Your slogan- have a great slogan? Is it copyrighted? Find out quickly if anyone else thought it was great and is now using it.
  • Listing marketing – set up a google alert for your listing address. Use the alert to let your sellers know of the marketing your are providing for their property.
  • Research & Education – I have a google alert set up for ‘real estate’ + ‘social media’ so I can stay on top of new developments as they happen. You may want to set up an alert for your niche, say “South Bend” + foreclosure.
  • Keep an eye on your competition. Keep you Google Alert wide enough to capture your competition in its results. If your website is optimized for Notre Dame Real Estate, set up a Google Alert to find any other references to Notre Dame Real Estate. This can help you learn of new competition and to stay ahead of them.

Need help setting up an alert? Just ask.

Posted in Cool websites, marketing, social media - Tagged , , , , , , , ,

December Postcards

Dec10
2009 Leave a Comment Written by Renee

Front                                                                                             Back

my|assistant is making it easy for you to stay in touch with your clients & sphere. Monthly mailings will keep you in their minds. The most common recommendation is to contact your sphere every 3-4 weeks.

Choose from two postcards this month.

1/4 page cards ~ .12 each

1/2 page cards ~ .24 each

Need addresses? We will pull them and print them right onto your postcard for .06 per address.

Orders are due by December 23rd. Email us your order today!

Posted in marketing, Postcards - Tagged , , , , , ,
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