You already know you need a website. Right? Well, you should know. But what do you put on your site? Is it lacking content? Why would visitors come to your site, let alone RETURN to it? That’s the key, the most important piece – repeat visitors. What that means is that your content needs to be current, dynamic, and relevant. These factors are also very relevant to Google SEO (search engine optimization).
Blogs are a great way to accomplish all three of those requirements. You can even have your blog as …

What sets you apart from other agents? Why would someone choose you to sell their home? You know you have the experience. You know you have the knowledge. Sometimes, though, it comes down to things like who suggests a higher listing price. Another supporting angle couldn’t hurt your position as the most knowledgeable, caring, and professional agent, could it?
I’ve been mentioning this for years to my clients and as of yet have had anyone take me up on it. Yesterday, I came across a local agent who IS already doing …

Okay, I’m going to be a bit blunt here. Yes, your job as a real estate agent is to negotiate legal contracts and work on behalf of your clients. But much of that is marketing as well. One MAJOR piece of marketing nowadays is visual marketing – photos, virtual tours, marketing pieces, etc. I am sure it is easiest to take photos when you are already at the home for the listing appointment but I BEG YOU to set up a separate photo shoot appointment. Ask your sellers to stage …

I can’t say it enough:
OWN YOUR DOMAIN
OWN YOUR WEBSITE
Why have someone else register your domain and have them own it? What happens if you want to take over the control? Is it easy to do? You better make sure it is.
Why pay a company thousands of dollars to design a website for you only to find out down the road that the content is not yours? The US Copyright office has determined that web designers are considered ‘authors’ and even if you collaborate with your designer on content that it …

Google’s page rank system is virtually dead. Google is producing more sophisticated methods or ranking websites and are becoming better and better at weeding out dead sites. Sites that don’t offer fresh content, sites that don’t bring and retain visitors are going to suffer page rank. Google used to crawl sites by looking at the keywords in your website, finding other sites that linked to yours and ranking those sites as well in order to help determine the quality of your website. Now Google wants to see how others see …