Twitter. Deep down I bet you were just hoping Twitter would go away. Were you hoping it was just a fad? Many real estate agents – actually, I’d dare say most – shy away from Twitter because they feel

1. It’s not a good business tool.
2. It’s a waste of time.
3. They don’t want to share your life with everyone.
4. Their customers/clients aren’t on Twitter.

Are you sure? Are you really sure? You may want to reconsider.

Google is keenly aware of Twitter’s unique ability to search in real time and has begun indexing Twitter updates (tweets). I’ve had Twitter statuses pop in in my Google searches with an in-search window of scrolling twitter updates. Twitter provides results in real time – in seconds. Google indexing can take minutes to hours to days.

What does this mean to you? It means that you need to be on Twitter. If someone is searching for ‘real estate’ and Google is providing Twitter updates in page 1 of Google results, you’d better believe that those people talking about real estate on Twitter will get recognized faster than those who are not.

People are talking. Are you there to listen? Are you there to ‘be’ there? If not, you’re out.

Being on Twitter doesn’t have to be difficult or time-consuming.

• You don’t have to follow all of those businesses and strangers that follow you on Twitter.
• If you’re using Facebook you can link a Facebook page to Twitter so the updates are automatic.
• You can make you Twitter updates feed Facebook.
• There are plenty of services like www.socialoomph.com that allow you to schedule tweets so you can do them all at once and send them out periodically.
• Use Tweetdeck to keep up with Twitter and group the people you follow so you don’t lose track (a must if you follow more than 100 people). Plus, you can update Facebook as well!

Need help getting started on Twitter or maintaining your Twitter account? Contact us today.